Collaboration champions open organizations that are hostile regarding knowledge sharing, bottom-up management and knowledge centric workflows and turn them into organizations with creative and productive teams that are able to benefit from collaboration technology.

Being an collaboration champion means

• reducing fear of information sharing
• requiring teamwork
• introducing collaborative methods
• and only as a last part, introducing collaborative software

This last step, introducing collaborative software is often conducted with the help of a technology prophet, but it it occurs before social barriers to collaboration and information sharing are removed, it will have no positive effect on the organization and the collaboration technology will be left unused.